A COMPANION TO THE AMERICAN SHORT STORY A Companion to the American Short Story traces the development of this versatile literary genre over the past two centuries. Written by leading critics in the field, and edited by two major scholars, it explores a wide range of writers, from Edgar Allen Poe and Edith Wharton, at the end of the nineteenth century to important modern writers such as Ernest Hemingway, William Faulkner, F. Scott Fitzgerald, and Richard Wright. Contributions with a broader focus address groups of multiethnic, Asian, and Jewish writers. Each chapter places the short story into context, focusing on the interaction of cultural forces and aesthetic principles. The Companion takes account of cutting edge approaches to literary studies and contributes to the ongoing redefinition of the American canon, embracing genres such as ghost and detective fiction, cycles of interrelated short fiction, and comic, social and political stories. The volume also reflects the diverse communities that have adopted this literary form and made it their own, featuring entries on a variety of feminist and multicultural traditions. This volume presents an important new consideration of the role of the short story in the literary history of American literature.

This collection of essays by leading scholars insists on a larger recognition of the importance and diversity of crime fiction in U.S. literary traditions. Instead of presenting the genre as the property of Dashiell Hammett and Raymond Chandler, this book maps a larger territory which includes the domains of Mark Twain, F. Scott Fitzgerald, William Faulkner, Richard Wright, Flannery O'Connor, Cormac McCarthy and other masters of fiction.The essays in this collection pay detailed attention to both the genuine artistry and the cultural significance of crime fiction in the United States. It emphasizes American crime fiction's inquiry into the nature of democratic society and its exploration of injustices based on race, class, and/or gender that are specifically located in the details of American experience.Each of these essays exists on its own terms as a significant contribution to scholarship, but when brought together, the collection becomes larger than the sum of its pieces in detailing the centrality of crime fiction to American literature. This is a crucial book for all students of American fiction as well as for those interested in the literary treatment of crime and detection, and also has broad appeal for classes in American popular culture and American modernism.

This collection of essays by leading scholars insists on a larger recognition of the importance and diversity of crime fiction in U.S. literary traditions. Instead of presenting the genre as the property of Dashiell Hammett and Raymond Chandler, this book maps a larger territory which includes the domains of Mark Twain, F. Scott Fitzgerald, William Faulkner, Richard Wright, Flannery O'Connor, Cormac McCarthy and other masters of fiction.The essays in this collection pay detailed attention to both the genuine artistry and the cultural significance of crime fiction in the United States. It emphasizes American crime fiction's inquiry into the nature of democratic society and its exploration of injustices based on race, class, and/or gender that are specifically located in the details of American experience.Each of these essays exists on its own terms as a significant contribution to scholarship, but when brought together, the collection becomes larger than the sum of its pieces in detailing the centrality of crime fiction to American literature. This is a crucial book for all students of American fiction as well as for those interested in the literary treatment of crime and detection, and also has broad appeal for classes in American popular culture and American modernism.

First published in 1992, this volume of essays celebrates the revival of Edith Wharton's critical reputation. It offers a variety of approaches to the work of Wharton and examines largely neglected texts. It differs from many other collections of Wharton criticism in its insistence that the entire body of Wharton's work deserves attention. This book will be of interest in those studying nineteenth century and American literature.

First published in 1992, this volume of essays celebrates the revival of Edith Wharton's critical reputation. It offers a variety of approaches to the work of Wharton and examines largely neglected texts. It differs from many other collections of Wharton criticism in its insistence that the entire body of Wharton's work deserves attention. This book will be of interest in those studying nineteenth century and American literature.

Personal epistemology is the study of beliefs associated with knowledge and knowing. A large body of theory and research in personal epistemology has been dedicated to college students but rarely have the epistemic beliefs of children, adolescents, and their teachers been thoroughly examined. This book incorporates both theoretical and empirical work pertaining to personal epistemology as it specifically relates to learning and instruction. Bringing together leading research on pre-school through to high school students' personal epistemology, it re-examines existing conceptual frameworks, introduces new models, provides an empirical foundation for learning and instruction, and considers broader educational implications. In addition, the contributors stress how personal epistemology issues in the classroom need to be more carefully investigated and understood.

Travel writing has always been intimately linked with the construction of American identity. Occupying the space between fact and fiction, it exposes cultural fault lines and reveals the changing desires and anxieties of both the traveller and the reading public. These specially-commissioned essays trace the journeys taken by writers from the pre-revolutionary period right up to the present. They examine a wide range of responses to the problems posed by landscapes found both at home and abroad, from the Mississippi and the Southwest to Europe and the Holy Land. Throughout, the contributors focus on the role played by travel writing in the definition and formulation of national identity, and consider the experiences of minority writers as well as canonical authors. This Companion forms an invaluable guide for students approaching this new, important and exciting subject for the first time.

Travel writing has always been intimately linked with the construction of American identity. Occupying the space between fact and fiction, it exposes cultural fault lines and reveals the changing desires and anxieties of both the traveller and the reading public. These specially-commissioned essays trace the journeys taken by writers from the pre-revolutionary period right up to the present. They examine a wide range of responses to the problems posed by landscapes found both at home and abroad, from the Mississippi and the Southwest to Europe and the Holy Land. Throughout, the contributors focus on the role played by travel writing in the definition and formulation of national identity, and consider the experiences of minority writers as well as canonical authors. This Companion forms an invaluable guide for students approaching this new, important and exciting subject for the first time.

The Cambridge History of American Poetry offers a comprehensive exploration of the development of American poetic traditions from their beginnings until the end of the twentieth century. Bringing together the insights of fifty distinguished scholars, this literary history emphasizes the complex roles that poetry has played in American cultural and intellectual life, detailing the variety of ways in which both public and private forms of poetry have met the needs of different communities at different times. The Cambridge History of American Poetry recognizes the existence of multiple traditions and a dramatically fluid canon, providing current perspectives on both major authors and a number of representative figures whose work embodies the diversity of America's democratic traditions.

The Cambridge History of American Poetry offers a comprehensive exploration of the development of American poetic traditions from their beginnings until the end of the twentieth century. Bringing together the insights of fifty distinguished scholars, this literary history emphasizes the complex roles that poetry has played in American cultural and intellectual life, detailing the variety of ways in which both public and private forms of poetry have met the needs of different communities at different times. The Cambridge History of American Poetry recognizes the existence of multiple traditions and a dramatically fluid canon, providing current perspectives on both major authors and a number of representative figures whose work embodies the diversity of America's democratic traditions.

Featuring 37 essays by distinguished literary scholars, "A Companion to the American Novel" provides a comprehensive single-volume treatment of the development of the novel in the United States from the late 18th century to the present day. Represents the most comprehensive single-volume introduction to this popular literary form currently available Features 37 contributions from a wide range of distinguished literary scholars Includes essays on topics and genres, historical overviews, and key individual works, including "The Scarlet Letter, Moby Dick, The Great Gatsby, Beloved," and many more.

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

A Companion to the American Short Story traces the development of this versatile literary genre over the past 200 years. * Sets the short story in context, paying attention to the interaction of cultural forces and aesthetic principles * Contributes to the ongoing redefinition of the American canon, with close attention to the achievements of women writers as well as such important genres as the ghost story and detective fiction * Embraces diverse traditions including African-American, Jewish-American, Latino, Native-American, and regional short story writing * Includes a section focused on specific authors and texts, from Edgar Allen Poe to John Updike

This volume explores the safety and availability of the nation's supply of blood and blood components. It discusses the risks of disease transmission, methods of guarding the blood supply, new ideas on safety and monitoring, risk tolerance, risk communication, and no-fault insurance. Table of Contents Front Matter 1: Current Risks of Disease Transmission 2: Guarding the Blood Supply 3: New Ideas for Safety and Monitoring 4: Risk Tolerance 5: Risk Communication 6: No-Fault Insurance 7: Concluding Remarks Appendix A: Acronyms and Abbreviations Appendix B: Workshop Participants

Produkte sind Kopfgeburten. Die Vorstellung, dass sie aus einer Fabrik kommen, sei diese ein Hinterhof oder das machtige Werksgelande eines Industriegiganten, ist naiv. Naivitat ist die der schoepferischen Kreativitat vorgelagerte Wahrnehmungsstufe der unvoreingenommenen Anschaulichkeit. Anschaulichkeit ist eine Sinnesleistung des Gehirns, das die mentale Konstruktion inhaltlich belebt und antreibt. Die schoepferische Leistung aber ereignet sich im Gestaltkreis des tatigen Menschen, dessen mentales Potenzial die physische Konstruktion leitet. Der kulturfahige Kopf des Menschen ist ein Erzeugnis der sozialen Kommunikation, die heute in der OEffentlichkeit von weit reichenden Medien getragen und beherrscht wird. Der soziale Ort der Erzeugung von Produkten ist der Markt, nicht die industrielle Werkstatt. Ein betriebswirtschaftliches Gesetz ist der mediale Charakter der Produkte jedoch nur dann, wenn sich die Marketingtheorie von veralteten Vorstellungen uber das Produzieren und Verkaufen von Produkten loest.

Ethik ist ein sehr altes Thema. Doch die Verbindung mit der Wirtschaft ist noch frisch und unausgereift. Es gibt reale Grunde fur die Aktualitat dieser Fragestellung, und zugleich gibt es Zweifel, ob wir namentlich die Okonomen die richtigen Ansatze zur Wirtschaftsethik gefunden haben. Zu viele Experten haben sich in ihrem eigenen Fachdenken eingeigelt und weisen Gedanken, die neue Wege auftun wollen, ihre stachelige Seite. Meine Grundthese in dieser Schrift lautet: Die Ethik des praktischen Wirtschaftens muss nicht erst erfunden werden, sondern kann als Lehre von der moralischen Kraft aus den elementaren Komponenten des praktischen Wirtschaftens herausdestilliert und zur Sprache gebracht werden.

Die Biosphare der Erde ist gefahrdet. Markte neigen verstarkt zu chaotischen Zustanden, die ungleiche Verteilung von Wohlstand verscharft sich. Dies und vieles andere macht deutlich, dass wir vor einer Zeitenwende stehen. Das Bewusstsein dafur wachst, aber noch ist nicht klar auszumachen, wie und wo wir zu tiefgrundigen Korrekturen ansetzen koennen. Dieses Buch greift kritisch zwei zentrale Themenkreise auf: Was leisten noch die vertrauten Muster der Problembehandlung, insbesondere die uberholten Modelle der marktwirtschaftlichen Selbstregulierung? Wie koennen die individuelle Einsichtsfahigkeit gestarkt und das naturliche Streben des Menschen nach Lebensfreude als Hebel zu Veranderungen ins Spiel gebracht werden? Eine Perspektive bietet ein kultivierter Hedonismus, der sich uberall auf dem Globus verwirklichen lasst und sich dennoch der Verantwortung fur das Ganze stellt.

Im Unterschied und zur Erweiterung des traditionellen betriebswirtschaftlichen Denkens uber Unternehmensfuhrung wird in diesem Buch ein Ansatz aufgegriffen, der alles wirtschaftende Handeln als geistig-schopferische Arbeit erklart, die von unternehmerisch tatigen Menschen - ob selbstandig oder nicht - weitaus mehr an Qualifikationen abverlangt als das mechanische Bestimmen der optimalen Kombination von Produktionsfaktoren unter dem Leitstern der Gewinnmaximierung."

Die wirtschaftliche Basis kultureller Einrichtungen ist mehr denn je zu einem oeffentlichen Problem geworden: Verstarkte Anstrengungen sind notwendig, um kulturellen Verlust zu vermeiden, wenn Kunst, Kunstler und kulturelle Einrichtungen in wachsendem Masse direkt oder indirekt unter das Diktat des Marktes fallen. Sinnvolle Gestaltung von Marktbeziehungen, die vom Respekt gegenuber der Eigenbedeutung der Kultur bestimmt wird, kann andererseits denkbare Wege eroeffnen, staatlicher Bevormundung zu entkommen und dennoch nicht vor dem Kommerz einzuknicken. Es geht darum kulturpolitisch gegenzusteuern und die Signale des heraufkommenden Wandels kulturell mitzugestalten. Voraussetzung dafur ist ein vertieftes Verstandnis der Wirkungsbeziehungen zwischen Kultur und Wirtschaft. Das Buch bietet Ansatze und Anregungen aus kulturoekonomischer Sicht, die die orthodoxe Wirtschaftslehre der Neo-Klassik und des Neo-Liberalismus hinter sich lassen.

Die Kunst, Kultur zu ermoeglichen: erste Annaherung - Die oekonomischen Grundlagen - Management in Kultur und Kunst - Funktionen und Methoden - Management der Markt- und OEffentlichkeitskontakte - Das Management der finanziellen Sicherung - Management der Organisation und der strukturellen Anpassung - Kultur- und Kunstmanagement im Einsatz - Kultur- und Kunstmanagement in der Ausbildung

Wirtschaftskrisen, Wirtschaftskriminalitat, Wirtschaftsskandale haben deutlich zugenommen. Wissenschaftlich erhartete Aussichten einer rasch voranschreitenden Klimaveranderung verbunden mit unwiderruflichen Zerstoerungen der gesamten Biosphare machen einen fundamentalen Kurswechsel auf allen Lebensgebieten notwendig. Im Mittelpunkt steht dabei die Wirtschaft. In jungster Zeit sind wirtschaftliche Krisen aufgebrochen, die zu noch nicht absehbaren Umbruchen der Weltwirtschaft fuhren koennen, von denen wir uns heute noch keine Vorstellungen machen koennen. Noch gibt es Chancen, zu einer gewissen Stabilitat auf geandertem Niveau zuruckzukehren, wenn die offenkundigen Mangel eines entfesselten Kapitalismus nun endlich als Thema auch die serioese politische Buhne betreten. Es ist ein Kurswechsel, fur den es noch nicht ganz zu spat ist, der aber jetzt angegangen werden muss, solange noch Chancen gegeben sind, an einer zukunftsfahigen globalen Zivilisation zu arbeiten.